RESUME
E-marketing and visual communications design professional with deep understanding of consumer behavior and social media communications strategy for business. Team leader and manager with superb people skills and exceptional analytical expertise with a keen understanding of visual communications applications for business processes.
COMPUTER SKILLS AND TECHNICAL PROFICIENCIES
- Adobe Photoshop, Illustrator, Flash, Fireworks, Dreamweaver, InDesign, iMovie/DVD/Photo, Camtasia
- Windows OS and Mac OS
- Excel, Power Point, Word, Outlook, WordPress, intermediate knowledge of HTML, introductory knowledge of Cold Fusion
2009-Present: Graphic Designer and Web Manager, PASSPORT HEALTH; Baltimore, MD
- Designed and implemented social media strategy which contributed to a 600% increase in web traffic since Jan 2007.
- Unified franchise network of 200 offices and transformed individualistic mentality to a unified collaborative team mindset to achieve aggregate growth in web traffic and online brand recognition.
- Devised and implemented demographic data capturing and analysis strategy which allowed a better understanding of the customer base, what they wanted and how they wanted to be engaged.
- Directed whole life-cycle process for Passport Health’s E-zine and Newsletter as its editor in chief.
- Increased number of E-zine subscribers by 52% from 2008 to 2011 and maintained unsubscribe rate at or below 1.2%.
- Directed Corporate Social Media initiatives and lead team that provided support for nationwide franchisee social media strategy implementation.
- Increased web-based client referral from 6% to 30% nationwide in 2 years.
- Provided continued support and design throughout the integration of the online applications and proprietary Enterprise-Wide Resource Planning System (EWRPS) known as Passageware.
- Designed Africa Travel Association’s Passport To Africa quarterly e-newsletter serving as its editor in chief.
- Devised strategic intelligence-gathering profiles.
- Monitored and researched the company's markets and competition.
- Analyzed the trends and made recommendations based upon the findings.
- Designed the structure and functionality of the EWRPS known as Passageware.
- Work with both clients and job-seekers to identify employment needs and priorities and provide appropriate workforce solutions.
- Build and maintain strategic partnership with the client through an extensive and detailed understanding of the client's business, strategic direction, processes, and policies.
- Build and maintain a talent pipeline that aligns with the client's needs and output requirement.
- Consistent execution of recruiting plans to ensure the right quantity and quality of job seekers.
- Screen and select candidates according to client specific job profiles and workforce forecasts.
- Meet with key department contacts, hiring managers, and supervisors on a daily/weekly basis to assess business needs, requirements, performance, overall satisfaction with service levels, and opportunities for growth.
- Market job seekers' skills, knowledge and abilities to the right departments by making the best match for the client and the applicant.
- Sold products and memberships.
- Instructed members on workout and healthy living.
- Conducted interviews of new members.
- Maintained a safe and healthy environment for patrons and employees.
2006 Bachelor of Fine Arts with Honors, Graphic Design(major) and Art History(minor)
Dean’s list 2002-2006: GPA 3.8 -University of North Carolina at Greensboro
Jan-May 2005 Visual Communication Studies Study Abroad Program
University of Ulster, Belfast, Northern Ireland.
SPEAKING ENGAGEMENTS
"How to Begin and Maintain a Great Social Media Presence" Passport Health Annual Meeting 2009 -San Francisco, CA
"Leading the Competition" Passport Health Annual Meeting 2009-San Francisco, CA
"Social Media: Do's and Don'ts" Passport Health Annual Meeting 2010-Chicago, IL
"Competitive Intelligence Strategies for Your Local Market" Passport Health Annual Meeting 2010-Chicago, IL
Portfolio: www.katiewaterhouse.com